How to do image optimization in 2021 : Best 8 image optimization Method
Friends, in this important post today I am going to talk image optimization about. As a blogger, you must be well aware that if you want to become a successful blogger, then you must have a good knowledge of SEO (Search Engine Optimization). You should be well aware of every aspect of SEO, not just SEO.
While doing SEO in Blogging, we follow a lot of different SEO Tips and Tricks. One such important aspect is image optimization. Which plays a very important role for higher ranking in the search engine of your blog and blog posts.
Well before publishing blog post How to do image optimization in 2021 And what are the essential things that you should keep in mind while doing SEO of Image? In this entire article, we and you are going to cover this topic.
Why is it necessary to do Image Optimization?
Image Optimization On Page is a part of SEO. Just as images make your blog posts attractive and more informative for readers. Similarly, image optimization helps in making images SEO friendly.
Images are also an important factor for obtaining traffic through social media. Bounce Rate is also reduce with the used optimized images.
Image SEO is essential for ranking images in Google image search results. I have also seen a lot of blog posts in which not a single image was used. Reading long blog posts without an image makes readers bored.
How to do image optimization in 2021.?
Below I have made the image to be SEO Friendly and User Friendly 8 Best Image SEO Tips and Tricks You have told about what you should apply in old images used in your blog and in images that are useful to know in the future.
1. Use Original High Quality images:
You should use the original meaning Self Generated images in your blog post as much as possible. By doing this, you can create a separate identity for your blog in the heart of the readers. Once you check a very popular site like WikiHow, almost all the images are made in it.
I would like to tell you that you can create images online from your mobile and computer. For this, you can resort to sites like Canva, PicsArt, Snappa and PicMonkey.
2. Do not use too many images.
The more images you add to your blog post, remember that the more the loading performance of that post will be. If 1 or 2 images can work in a post, then do not unnecessarily add 4-5 images to it.
Slow Loading Performance of any site has a very negative effect in the SEO of the site. By the way, how to and step by step blog posts require a bit more images.
But still try that instead of 2 steps, which can be used only with 1 image, then use only 1 image. In such a situation, try to explain the readers as much as possible through the text.
3. Image Size Compress and upload.
If a website takes a very slow page load, then somewhere the biggest reason for this can be the uploaded heavy size images because the more size the image will be, the longer the load will be.
Therefore, before uploading to the website, all the images should be well compressed. Try to keep the image size up to 50kb less than that.
For this, if you know how to run Photoshop, the uncrowned king of Image Editing, then you do not need to explain much and if not then you can use some image compression tools like TinyPNG, JPEG Optimizer, Image Recycle and PhotoScape etc. Ho.
They compress to very low size without reducing the quality of the image. As much as the images are required to look good, it is also to be SEO friendly.
4. Add captions to the image.
For better image optimization, you must also position the captions in the image. Captions help to understand any image even more detailed. You must have seen that in some blog post something is written under the images which is called image captions.
Some images are such that it is not easy for everyone to understand, in such a way, if you add captions to it, then it becomes easy to understand. Captions also help images to be ranked in Google image search results.
5. Optimize the name of the image correctly.
It is easiest to identify anything by its name. The same thing is true for Google as well. Whatever image you upload in Blog Post, do the Rename before uploading.
By Rename I mean that you should name all the images according to its function and with your Targeted Keyword. Never give image-1, image-2, img2595795 such names.
Think with your own names, you can’t even know what that image is about, then how will Google Crawler index such images of you. Such images will not rank at all. So before uploading anything, make a habit of doing Image Optimization with the name as well.
6. Also take care of ALT Tag Attribute.
For better image optimization Image Alt Tag attribute Plays a very important role. Here I would like to tell you a very important factor that Google cannot read the image, yes you read it perfectly. Google is unable to read any kind of image.
He can only read the alt tags used in the image and based on that, displays the image in Google image search. Another advantage of Alt tags is if your image is not loaded in Browser due to Slow Internet connection or for any other reason, then in that condition, Alt tags are written there.
Therefore, to make the image SEO Friendly, it becomes necessary to put Alt tag attributes in it. And of course, use the Focus Keyword of your blog post in the Alt Tags as well, so that your image is more likely to be ranked while doing image search.
7. Create an Image Sitemap.
Generating a Sitemap is also a mandatory step for any website or blog. The directory of all URLs of the site is inside the Sitemap.
While it is also true that Sitemap does not affect the ranking of your website, but your site is better and faster Crawl and index in Search Engine through Sitemap.
Separate sitemaps are created for posts, pages, category and images, so carefully generate a sitemap for all the images used in the website. For this, you can use plugins like Yoast SEO and Rank Math SEO in WordPress.
8. Use image Optimization Plugins
If you are a WordPress user, then you can use any one of the best Image Optimizer WordPress Plugin to compress images. Here below I am going to tell you about some of the Best image Optimization WordPress Plugins. Out of which you can install any plugin.
1. EWWW image optimizer: This is a Freemium WP Plugin available to users in both free and premium versions. This allows all new images uploaded to WordPress to be automatically compressed.
Along with this, Optimize also means that all old images already uploaded can be compressed. You can save images in multiple formats.
2. WP Smush Image Compression and Optimization: With the help of this plugin, you can also compress old images and new images while uploading them.
Its free version you can only compress up to 50 images at a time. For unlimited features, you have to take its Premium Subscription.
3. ShortPixel image Optimizer: This plugin allows you to compress only 100 images in a month. This is a Lightweight Image Optimizer Plugin. In this, apart from images, you can also compress files with PDF format.
4. Imagify – Optimiz your optimizer: This plugin not only compresses the size of the images in your blog, apart from this, many other image optimization functions such as the title and alt tags of the image are automatically controlled. So it is a very good plugin to create SEO Friendly image.
Conclusion (last word)
Image Optimization There are impotent steps not only for SEO but also for the User Experience of your site. Because if you do not optimize the images, then they will spoil the User Experience while loading in the browser.
And if after visiting the site, when the user will not get a good feeling, then tell him will he come back to your site again? No, of course. So if you want to become a successful blogger, then it is necessary to pay attention to every aspect of SEO.