Canon introduces the New Canon EOS M50 Mark II
In response to the growing demand for quality cameras to meet the demand of modern content creators, Canon Europe introduces the EOS M50 Mark II, the successor to the award-winning EOS M50. Global appetites to create, share and watch content on Instagram, YouTube and Twitch show no signs of declining as we witness people devoting more and more time to exploring hobbies and learning new skills. Only in Europe[i] between the 3rd quarter of 2019 and the 2nd quarter of 2020, the monthly use of the TikTok service among the population between the ages of 16 and 64 increased by 93 percent.
The small and powerful mirrorless camera EOS M50 Mark II makes the whole process from shooting to content transfer easier than ever before. This camera can record 4K video horizontally and vertically or stream live in Full HD directly to YouTube[ii], so it allows creators to take their content to the next level. With a 3.5mm microphone jack and clear HDMI and USB output, this camera has all the input and output ports that content creators need. Its compact body, touch screen for different viewing angles and compatibility with Canon’s range of lenses mean users have complete creative freedom – whether they’re capturing beautifully framed camera addresses or motion on the go.
Destination – anywhere
At the heart of this camera is versatility. Whether you want to capture high-quality photos for Instagram, a vertical-orientation video for TikTok, or you want to stream live on YouTube, the EOS M50 Mark II can do it all, and perfectly. With its pure HDMI output, users can create live streams with a professional look, and thanks to Canon’s free EOS Webcam Utility software, optional streaming on Twitch is possible, as well as quality video chats with friends and family.
Responding to the demand for fast content launch, the EOS M50 Mark II has advanced mobile connectivity capabilities[iii] via Wi-Fi and Bluetooth. This allows control from a mobile device and live streaming of images and movies to social media channels, so content creators will never miss to pass anything on to their followers.
Focus on content creators
Users have complete flexibility regardless of their style or needs because there is a built-in microphone, and this portable camera can be easily carried around or even mounted on a swivel mount (gimbal). Whether you are in front of the camera or behind it, the touch screen visible from various angles and the responsive electronic viewfinder (EVF) also mean that users can frame the shot in all situations.
Stand out in the sea of content on social networks
More than 300,000 stories are posted on Instagram every minute[iv], so quality is the key to highlighting some content in that crowd. The EOS M50 Mark II allows content creators to use Canon lenses from the EF-EF and EF lines using adapters, and these lines include an ultra-wide insert lens or a shallow-field lens for perfect selfies.
Camera speed[v], A 24.1-megapixel APS-C sensor, intelligent auto modes and eye recognition give content creators an advantage when it comes to photography as they allow you to take sharp action photos that will grab the attention of those who scroll social media. But visual quality alone is not enough to attract more content and followers – sound is important too! The Canon EOS M50 Mark II has a 3.5mm microphone jack so ambitious YouTubers can create stakes of impeccable sound quality.
The Canon EOS M50 Mark II is perfect for vloggers, bloggers and influencers – in general, it’s the ideal choice for content creators who need superior image quality, smart features and the ability to stream live online audiences in real time.
The Canon EOS M50 Mark II will be available from the end of March 2021, and can be ordered as of today. To learn more, visit https://www.canon.hr/cameras/eos-m50-mark-ii/.
[ii] The live streaming service available with this product only applies to live streaming on YouTube. To use live streaming, you must have an active YouTube account and an image.canon account. Please note that YouTube may change, suspend or discontinue its services, including live streaming, at any time without notice. Under YouTube’s Live Streaming Restrictions, users must have at least 1,000 subscribers to their channel to stream live from a mobile device (including live streaming cameras). Check up-to-date information about YouTube restrictions at https://support.google.com/youtube/answer/2853834?hl=en. Canon makes no representations or warranties about any third-party products or services, including live streaming.
[iii] Via the Canon Camera Connect app or the image.canon account
[v] The EOS M50 Mark II can shoot continuously at 10 frames per second.
EOS M50 Mark II – main features:
• create and share content on any platform via Wi-Fi and Bluetooth
• recording vertical video for direct posting on social media channels
• Pure HDMI output for live streaming on YouTube
• 24.1 megapixel APS-C sensor for stunning images and Full HD videos
• Versatile touch screen visible from various angles for various shooting options
• 3.5mm microphone input for professional sound quality
• Compatibility with lenses that support a variety of perspectives and styles